Episode 3: The ROI of Digital Marketing (Long term vs. Immediate)

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

We have a great episode for you today.

  • The ROI of Digital Marketing (Long term vs. Immediate)
  • Different types of Digital Marketing have different types of metrics to track
    • SEO
    • PPC
    • Email
    • Social Media
  • What KPI’s to look for
    • “Vanity” and Cold hard results
      • “Follows” vs. Leads
        • “You can’t cash Facebook likes” – Frank Kern
  • Setting expectations
  • Giving efforts enough time to generate results

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

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