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Episode 12 – Domains and Your Business

This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

Okay on to the show…

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today! Today we’re going to talk about domains. For yourself and for your brand.This is the beginning conversation of a topic much larger than just domain names. This is where you have to think out your 5/10 year plan.

  1. YourName.com or YourCompanyName.com
  2. Benefits of each – Reputation for the name (the persons name), If a brand, it’s not tied to one single person potentially.
  3. Disadvantages of each – Unless there is an element of “celebrity” to the person’s name, it could make their business seem small… Building a brand is expensive

But… in today’s world is it really a concern with someone’s name as the brand? Building “celebrity” is relatively easy now if you know what you’re doing.Think of companies like Ogilvy(132 offices in 18 countries), Grant Cardone (116 employees), Vayner Media (800 Employees)And cases like Rimm Kaufman group, which was acquired for an undisclosed, but assumed large amount.This week  we’re doing general apps and sites that intrigue us.Shawn: https://insta-space.org/Seth: Basecamp for project management. And ExpressVPNWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/So that’s it. It’s been fun! See you on the flip side!

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