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Episode 10 – Jargon

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today. Episode 10! Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.Some examples…SEO Jargon:

  • SERP
  • Backlink
  • Algorithm
  • Black Hat/White Hat/Grey Hat

Social Jargon

  • Hashtag
  • Edgerank
  • Retargeting


  • AI
  • Big Data
  • Beacon
  • Anything with “Hacking”

This week  we’re doing general apps and sites that intrigue us.Shawn: Interval TimerSeth: Canva.comWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation:

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